Price is always a sticking point for non-profits trying to decide whether to go the video route. Sure, video makes a big impact and is a powerful persuasion piece, but you get what you pay for and professional video isn’t cheap.
How in these belt-tightening times can you make the …
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Creating the best environment for your video’s premiere
Why did your organization make your last video? Take a few minutes to think about it. Was it that a sister group did something similar, that the communications person before you always did one… or that no one takes you seriously these days …
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Advocacy videos help viewers see a problem in a new light. They leave audiences feeling excited about taking action and joining others to make a difference. Advocacy videos are sophisticated exercises in persuasion; they make a strong argument, involve the viewer, and engage the audience in what happens next.
What we …
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